Plano de negócios para a abertura de uma olaria especializada em tijolo ecológico: Eco Home - Tijolos Ecológicos

Abstract

With the recovery of the economy, the construction market only tends to grow, thus, it is identified a great concern with regard to the environment. Authors estimate that civil construction uses something between 20% and 50% of the total natural resources consumed by society. As it consumes about 2/3 of the extracted natural wood and most of the forests are not properly preserved. Currently, there is a great need to plan new and more sustainable methods in the construction sector, so that there is a reduction in the impacts caused by it. The present work of course conclusion had as objective to elaborate a business plan for the opening of a factory for the production of ecological brick. A field survey was conducted in Resende city, where, obtaining answers, it was concluded that ecological brick is not a common construction material, little known by individuals and legal entities. Through the results of this research, there will be a subsequent Marketing Plan, in order to present the product to society.