Economia circular através do processo de logística reversa: um estudo de caso em uma indústria automotiva

Abstract

This study aims to analyze the application of reverse logistics as a tool to promote the circular economy in an automotive industry located in the southern part of Rio de Janeiro. Given the environmental challenges and the growing demand for sustainable practices, the study focuses on the management of waste generated during the production process, especially fasteners and stoppers. The research is characterized as a case study with a qualitative and quantitative approach, using data collection, direct observation and document analysis. The results showed that the model with the highest production volume (D08) is responsible for more than 50% of the waste generated, followed by ISF and ISL. The implementation of the circular economy, through efficient reverse logistics, allowed mapping opportunities for reusing materials, reducing waste and operating costs. Improvements were proposed in the processes of collection, storage and reintegration of waste into the production chain. In addition to environmental benefits, the company achieved cost reductions by lowering expenses on raw materials and waste disposal. The study also highlighted that reverse logistics strengthens the organizational image and generates competitiveness. The analysis reinforces the importance of sustainable practices in the automotive sector. Based on the methodology applied, it was found that it is possible to transform waste into new products or components. The research concludes that the circular economy, associated with reverse logistics, is essential for companies seeking sustainability and efficiency. This model contributes significantly to reducing environmental impact. Thus, the work reinforces that the adoption of sustainable strategies is a competitive advantage and a necessity in the current industrial scenario.