Plano de negócio: Eco Hair - Salão de Beleza Sustentável

Abstract

The beauty sector in Brazil represents a significant market. Brazil is in 4th place in relation to countries that consume cosmetic products, being a attractive and profitable market BABADOBULOS, 2018). Watching the number of salons of beauty in the country which is considerable and through market research, it was great "pain" to consumers for the damage caused in the use of chemicals. To open a beauty salon, an exhaustive study of the market, which can be done through a business plan. This study presents the survey of how to enter this market with a differentiated enterprise through sustainability. For this, this study conducted market research using the methodological procedure survey (Survey) and a field survey with a sample of the target audience in the Region of Resende, in the State of Rio de Janeiro, where researchers are considering the investigation for the implementation of the business. It was necessary to deepen the research for the marketing and strategic study of the business, where administrative tools were used that seek the survey and analysis of the market with competitors, together with studies the financial viability that correspond to the indicators (PayBack, VPL, TIR). Tools such as SWOT analysis, 5 Porter forces and model were applied through the CANVAS tool. As a result, it was found that there is great potential formarket among women who take care of individual and social well-being. environmental decision point in purchasing. According to the studies carried out, in which it indicates the accounting status of the company in a given period, it is expressed by the Payback (7 months), NPV (BRL 411,120.81) and TIR (83.60%) indexes, which the implementation of the Eco Hair beauty salon in the city of Resende (RJ) is feasible.