Império Fit - Soberania em Sabor

Abstract

The present work aims to certificate opening viability of the Lanchonete e Doceria Império Fit in Resende, a city in the Brazilian state of Rio de Janeiro. Hence, we create a business plan to identify the risk factors and the enterprise opportunity of success. The Império Fit will operate in the branch of healthy food, being located at the South of Rio de Janeiro state, and will attend at first the Resende city. The company intends to provide unique experiences through superiority in flavor that only the Império Fit possesses. The product will arrive at the customer through the physical store and by the delivery service. The idea is to take advantage of the demand tendency for health food and delivery them to our clients, offering comfort, convenience, health and flavor, at any time of the day. Despite Brazil’s economic crisis, the healthy food market continues to grow, thus this paper presents strategic and operational principles to the business succeed and reach not only Resende city but also the entire South of Rio de Janeiro state in the long term.