Plano de negócios para a abertura de um estabelecimento vegano e vegetariano no município de Resende: Degusta Veggie

Abstract

Degusta Veggie will be installed in the city of Resende, developing vegan and vegetarian products in the form of freshly made, frozen, salted dishes, desserts and also beverages. The market that operates in this food industry grows steadily, with an increase in 2018 of 14%, compared with 2012 - about 29, 2 million vegetarians. The gastronomy fairs that take place in the region will be the door of delivery and promotion of the brand, as well as social networks. The sector moves $ 35 billion a year in Brazil. The main direct competitors of Degusta Veggie will be Parada do Milho and Gergelim restaurants. Products will be provided on site. The largest investment was in the purchase of raw material, considering the high cost of the products. The company will be divided into three boards, which are the owners of the brand, with 33,33% stake each. The growth rate is 7% a year, with the hiring of three employees over the three years. Some services will beout sourced, such as nutritionist and accountant. The company’s mission is to serve vegan and vegetarian quality products with diverse varieties and affordable prices in an agreeable place. It aims to become a company known for its high level of quality and service, making it a cost-effective reference in a healthy eating establishment in the region by 2023, based on practicality, flexibility, sustainability, ethics, quality, service and innovation.