Plano de negócio: Doce Terapia - doces terapêuticos

Abstract

The rush of everyday life, added to stressful situations in different scenarios, can cause individuals to lose their sense of well-being, causing problems psychological and emotional disorders such as anxiety disorders and depression. From of such reality, the intention of Doce Therapy, a company in the food sector linked to health, is to offer a pleasurable gastronomic experience and able to restructure the balance of human emotions through its therapeutic sweets made from the base of flower essences, as well as being supported by healthcare services psychological, which characterizes the business model of servitization. In this way, by intermediary of the possibility of personalization of goods, services, delivery channels and communication, all according to the demand and desire of each consumer, Doce Therapy aims to structure its business with total focus on the set of needs of its target audience that has the city of Resende-RJ as its square.