Plano de negócio: Marmitaria e Lanchonete Eskentaki - Seu almoço em 2 minutos

Abstract

The present work aims to present the feasibility of opening the Marmitaria e Lanchonete Eskentaki, in the city of Resende-RJ. In order to this, a Business Plan was prepared to analyze the effectiveness of the company’s installation, where it is possible verify the market situation and whether it is favorable or unfavorable. Through this, the company can develop management strategies to obtain the resources needed to open it. The Marmitaria e Lanchonete Eskentaki will operate in the food sector, with a physical space for the staying of the city’s commercial workers, who need an appropriate place to have their meals and with storage and heating services for their packed lunches. Its location will be in Campos Elíseos neighborhood, where there is a higher concentration of stores in the region. It is important to emphasize that the company will provide products such as pies, snacks, juices and sodas, to have a higher income and reach more than one segment in the market, thus providing convenience for them. The company’s intention is to take the opportunity of tendency that Brazilians have to prepare their meals at home and take it to work with the intention to reduce costs with street food and to provide a comfortable place, making this experience more pleasant and providing the necessary equipment and utensils to have their meals away from home. In this context, the present work will present operational and strategic concepts for the company prosper and to expand its operations in the located region in the future.