Plano de negócios Armazém dos Games

Abstract

This paper for the conclusion of the graduation in Administration, is about the elaboration of a business plan for the company “Armazém dos Games” (“The Warehouse of the Games”) in the city of Resende, regarding the economic and financial viability of a more “up to date” version of the company . Once, such business were know as “lan houses” and were very popular. But now, they need to adapt. Through a series of field researchers was possible to do a screening of the data, converting and developing that same data, with the goal of achieving results and now, show them in this paper. All the development was through a number of administrative tools, such as “SWOT” and the “5 forces of Porter”. Once we applied the tools, we were able to determinate the business segmentation and the main goal, which were to identify a heterogeneous market among consumers with many different features, preferences and needs. We were able to identify, throughout the given answers: the niche; the groups that identify with each others; which could be a target audience, as well the adepts of the business plan. A group of strategies were written and applied, with the purpose of improving the management of the development. Strategies such as: areas of the organization; marketing; human resources; finances and the overall financial aspect.