Nova Era: representação de frutas vermelhas orgânicas do campo para a mesa do consumidor

Abstract

The business plan contained in this document describes in a structural way the company NOVA ERA, sector of commercial representation, where the sales will be online and they will be delivered in the residence of the consumers. Through a website that will offer frozen red organic fruits, such as blackberry, strawberry and blueberry, produced by family farmers in Bocaina de Minas, serving the target market of the districts of the southern zone of Rio de Janeiro, leading not only healthy food to our customers, but also the contribution to sustainable development. In this business plan are described the objectives that the company aims together of the strategies drawn to achieve them. Based on the data that the market has present, we identify that the demand for organic products is increasing, especially for people who are willing to change their eating habits, so they are more and more concerned with health and the environment. For these factors, we will act in the commercial representation sector in order to satisfy the growing demand for organic red fruits, offered in the option of frozen red fruits.