Estudo sobre a tendência de demanda dos usuários nas redes sociais

Abstract

This study examines demand trends on social media, focusing on how these platforms can be used to predict and understand consumer preferences. Social media platforms such as Facebook, Twitter, and Instagram have become rich sources of data on user behaviors and preferences. Studying these trends can provide valuable insights for companies to adjust their marketing strategies and better meet customer needs. The study addresses various data analysis techniques, including text mining, sentiment analysis, and machine learning algorithms, to extract and interpret information from social media posts and interactions. It highlights the importance of monitoring hashtags, mentions, and engagements to identify emerging demand patterns. It concludes that studying demand trends on social media is a powerful tool for contemporary companies, providing a significant competitive advantage in today's dynamic market.