Casa de Cuidados Vigoridade

Abstract

This project aims to present the feasibility opening of House of Care VIGORidade in Resende - RJ. To this end, a business plan was prepared to analyze the feasibility of installing this company, where it is possible to verify the market situation and whether it is favorable or unfavorable. Through this, a company can develop its management strategies to obtain the necessary resources to open of the same. The House of Care VIGORidade operates in the fild of health and wellness, and has a large, modern and safe physical space. The company is located in the city of Resende - RJ and provides, in addition to serving customers of this municipality, extend the care of elderly people from other cities in the southern region of the state, such as Itatiaia, Quatis and Porto Real. It is noteworthy that the company offers services for the elderly during the day, with activities and meal, developed especially for this select segment in order to improve their quality of life. With the growing life expectancy of the Brazilian population, it can be observed that the do not currently have specialized services elderly . In order to supply this demand, the House of Care VIGORidade aims to fill this market gap, offering specific and quality services to the elderly during the day. In this context, the present project will present operational and strategic concepts for the House of Care VIGORidade to prosper and expand its operations in the future.