Biopack

Abstract

This paper aims to demonstrate the viability of the business plan prepared for the creation of the company BioPack, having its headquarters in the city of Resende / RJ. For this, we elaborated a research, by which we verify the marketing aspects that support the enterprise, developing strategic actions, analyzing the region's packaging market, the field that covers the competition, understanding the customer's needs, and thus being able to materialize the business. . Demonstrating the importance of sustainable consumption involving utensils that we use in our daily lives, both for companies and consumers, was fundamental, as it is something that we often do not stop to evaluate. The use of plastic utensils has caused serious damage to the environment, thousands of tons of plastic that end up in the oceans, harming marine life and those who depend on it. Thus, we use as trigger for the creation of the company the numerous laws that are emerging in Brazil and worldwide, which are prohibited the use of straws, cups and bags made of plastic. BioPack's proposal is to make cups, jars and straws made from recyclable paper that is 100% biodegradable and does not harm the environment from its manufacture until it is disposed of incorrectly. This will make companies that buy our products convey a good image to society, generating credibility for their customers and providing more visibility to our business. We highlight the possibility that customers can purchase, in addition to products that contribute to environmental preservation, customized products that have the face that each company or individual wants. Sales will be made through the internet and with our salesperson, who will be fully available to perform sales within the factory, as well as go directly to the customer to offer and demonstrate our products. Initially, we will serve private sector companies, packaging, bars, snack bars and restaurants, from the cities of Resende, Porto Real, Itatiaia and Quatis. Due to the growing number of factories and businesses in this region we believe this is a great opportunity to start the venture. Another point is that environmental laws drive the sustainable products market, where the demand for these products tends to grow, gaining more space in the national and international markets. The company presents strategic and operational concepts for future business expansion to other states, through E-Comerce sales and mail delivery.