Clínica Alternative: a saúde á sua disposição

Abstract

The present business model is a medical clinic whose name is Alternative. The focus is on night care, but also provides day care. Its competitive differential is in the alternative timetable because it works from 08:00 a.m. to 10:00 p.m. The business opportunity is due to the fact that the clinics that also have night care from 18:00 to 22:00 can help employees who prefer not to miss work in the morning or in the afternoon for some type of follow-up because almost none of the Resende clinics currently do this type of service. In order to deepen the viability of this idea, a Marketing analysis was carried out with the study of customers, suppliers and competitors, as the main objective to validate the business plan idea and obtain competitive advantages. Based on this, a business model was developed that aims to explain how the help of clinical services at alternative times can help the lives and health of people, including people in Classes C and D, such as domestic servant who has that single job and can not be absent because not every employer understands the need for absence for health care and on some occasions dismisses his employee. Given the opportunity for market growth, the work presents strategic concepts for the enterprise to thrive in the municipality of Resende.