Plano de negócios para a abertura de uma micro cervejaria artesanal

Abstract

This undergraduate thesis aims to elaborate a business plan to open a microbrewery focused in handmade beers in Resende-RJ. For this, was sought informationsabout craft beer production focused on questions that involve the customers profile analysis just as all the surroundings that involve this kind of business, considering that we are talking about a growing market in our country, beyond the financial structure analysis based on the company’s initial investment, demand forecasting, cash-flow, balance sheet, income statement and a return on the investment carried out. Analyzing the market segment it was noted a necessity to open a craft brewery because there is a significant demand in Resende and surroundings. For the business validation was applied a market survey based on the quantitative analysis technique in which it was applied a questionnaire through an online form with the aim of create a consumer profile for those who admire a beer with different flavor, texture and scent.